Friends and family is a term used to describe the release of a sneaker to people close to the brand. This type of release is often used to reward those who are close to the brand, such as employees, family, and friends. Friends and family releases often feature unique materials and designs that can’t be found elsewhere, and can often be highly sought-after by sneakerheads.
Friends and family releases are usually very limited in quantity, and are not typically made available to the general public. This makes them highly sought-after by sneaker collectors and enthusiasts, as they are often seen as exclusive and rare. Because of the limited availability, friends and family releases are often sold at a premium price, and can be even more valuable than a general release.
Another advantage of friends and family releases is that they often feature unique materials and designs that can't be found elsewhere. This can make them highly desirable to sneaker collectors and enthusiasts, who are always looking for the latest and most unique sneakers. Additionally, many brands also use friends and family releases to test out new designs or materials before releasing them to the general public. This allows them to get feedback from a select group of people before making a final decision on whether or not to release the sneaker to the general public.