By Gabriel - Tags #glossary - Updated on : February 6, 2023

Release is a term used to describe the launch of a new sneaker. Typically, releases often involve a large number of people, such as those who have pre-ordered the sneaker, those who are waiting in line at a store, or those who are participating in a raffle. Releasing a sneaker is a great way to get people excited about the new item, and can often lead to a great deal of hype and interest.

Additionally, releases often take place on specific dates, which are announced in advance by the brand. This allows sneaker enthusiasts to plan and prepare for the release, whether it be by camping out at a store, participating in a raffle, or purchasing the sneaker online. Some releases are also limited, which can lead to a high demand for the sneaker and often result in reselling for a higher price.

Overall, releases are a significant event in the sneaker community and often generate a great deal of excitement and anticipation.