Bricks is a term used to describe sneakers that are difficult to resell. This term is often used to describe sneakers that were released in a limited quantity, or ones that were released too close together to create interest. Bricks can be a nightmare for resellers, as they often take up valuable storage space and often have to be sold at a loss.
Another reason why sneakers may be considered "bricks" is because of their design or colorway. Sneakers that feature unpopular or unattractive colorways may be difficult to resell, even if they were released in limited quantities. Additionally, if a sneaker is part of a collaboration or features a celebrity or brand endorsement, it may be considered a "brick" if the collaboration or endorsement is not popular or well-received.
Despite the difficulties in reselling "bricks," some sneaker enthusiasts and collectors may still choose to purchase them for their personal collections. These enthusiasts may be drawn to the unique design or limited availability of the sneaker, and may be willing to pay a premium for them. Additionally, some "bricks" may eventually increase in value over time, making them a valuable addition to a collection.