I. The history of an extraordinary pair
The Air Jordan, more than a simple model, is "the" pair of the last thirty years. With a muse such as the illustrious basketball player of the Chicago Bulls, Michael Jordan, this pair of Nike has evolved with its time by becoming one of the best-selling pairs of basketball in recent years.
On April 1, 1985 will be born the Air Jordan I model, a pair freeing itself from the rules of the basketball league and giving style and comfort to those who choose it, that is to say the whole world.
But what remains important in this pair is the story of the successful collaboration with Travis Scott, to be found below.
II. A fruitful collaboration
It is finally in 2019 that the Air Jordan 1 Retro High Travis Scott will be born, with the collaboration of Travis Scott, and Jordan Brand for Nike.
It should be noted that the pair has an unusual and original story. Travis Scott decided to reveal it to the public at the 61st Grammy Awards for the release of his Clip "Can't stay" directed by a French woman.
It is said that all pairs were sold out in less than a minute on the Nike Store and at authorized retailers.
III. Innovative details
This version of the Air Jordan 1 features brown inserts on a white box leather upper. The inverted black Swoosh falling on the sole, offsetting the one on the inner side, gives a unique character to the pair's design. The black laces give a refined look to the pair and bring out its unique character. There is a Cactus Jack logo on the tongue and other finishing touches include a secret pocket in the lining of the pair and smiley faces on the heel. Other finishes make the Air Jordan 1 Retro High Travis Scott "Cactus Jack" one of the best looking sneakers on the market. You will appreciate the grinning smileys on the heels and the small pocket hidden in the lining. This pair of sneakers also has a nice sole with a cream midsole and an outsole.
And this evolution of the model is held by some assets such as the inverted comma, icon of the "Travis Scott's touch" on the pairs of Air Jordan 1 or the place of the logos of the collaborators on the heels of each shoes.
IV. An investment in the future
With a retail price of $175 when it was released on May 11, 2019, buyers have been snapping up the pair and its prices have soared to a cool $1,450 at this point. For the first served, the investment will have been profitable and will have given desire to many others to launch into the world of resell, but sometimes also simply sneaker.