I. The history of an extraordinary pair
The Air Jordan is more than just a model, it is "the" pair of the last thirty years. With a muse such as the illustrious basketball player of the Chicago Bulls, Michael Jordan, this pair of Nike has evolved with its time by becoming one of the best-selling pairs of basketball in recent years.
On April 1, 1985, the Air Jordan I was born, a pair that broke the rules of the basketball league and gave absolute style and comfort to those who chose it, the whole world.
II. A fruitful collaboration
And through time and collaborations are born in 2021, the Air Jordan 1 Low Travis Scott x Fragment, with the collaboration of Travis Scott, Fragment Design by Hiroshi Fujiwara and not to forget Jordan Brand. This pair proves that Jordan has gone beyond the boundaries of sports and is now targeting those of luxury and fashion.
III. Innovative details
The rendering of the pair is proof of a rather individual vision of the model. The color scheme is unique with a Collor-block combining cool colors such as white, black and turquoise blue but adding a touch of warmth with the beige. This pair combines with class the classic vision of the original model and its assimilation to the current pop culture by innovative details.
And this evolution of the model is held by some assets such as the inverted comma, icon of the "Travis Scott's touch" on the pairs of Air Jordan 1 or the place of the logos of the collaborators on the heels of each shoes.
IV. An investment in the future
With a retail price of $150 at its release, August 13, 2021, the pair has managed to pull its weight with on the one hand its rarity with only 8784 pairs sold at the moment and on the other hand its average selling price which is now around 1163€, a 920% increase since its release.
All this proves that this pair of Air Jordan 1 is not only a work of art but also a lucrative and ambitious investment.
