A reseller is a person who buys and sells sneakers with the intent to make a profit. Generally, resellers acquire sneakers at a discounted price or through exclusive channels and then resell them at a higher price. Reselling can be a lucrative business, but it requires deep knowledge of the sneaker market and the ability to stay ahead of the curve. Resellers must also be aware of the ever-changing trends and be willing to invest in the right sneakers in order to maximize profits.
Resellers often use a variety of methods to acquire their sneakers, including buying from retail stores, online marketplaces, and through personal connections. They also often use social media and other online platforms to connect with potential buyers. However, it's important to note that in some countries, reselling sneakers without proper authorization from the brand can be considered illegal.
In addition, many brands have policies in place to prevent reselling, so resellers must be aware of these policies and navigate them carefully in order to avoid any legal issues.